Bullboard
← Investor Academy
Module 05Act18 minutes

Prepare and place a buy

Move from research to a sized, documented order without mistaking execution for analysis.

After this module

You can write a pre-buy case, choose a position size, understand common order types, and verify execution costs.

Execution trade-off

Price control ↔ Fill certainty

An order type chooses which risk you accept.
1

The pre-buy note

Before opening the broker, write what you own, why now, the evidence that matters, what would prove you wrong, and the maximum size.

  • Use a thesis you can falsify.
  • Record the current evidence and valuation range.
  • Schedule the next review or known catalyst.

Example

‘Great company’ cannot be falsified. ‘Retention above 110% and operating margin progressing toward 20%’ can be checked.

2

Position sizing

Size is the bridge between uncertainty and survival. The less you know and the wider the outcomes, the less capital one idea should control.

  • Measure the position after the proposed purchase, not before.
  • Account for hidden overlap through sectors and funds.
  • Decide an add/trim rule before volatility tests your judgment.

Common trap

High conviction does not eliminate unknown risks or justify money you cannot afford to lose.

3

Market, limit, and stop orders

A market order prioritizes execution; a limit order prioritizes price but may not fill. A stop order becomes active after a trigger and can execute far from that trigger in a fast market.

  • Check the bid–ask spread and liquidity.
  • Be especially cautious outside regular market hours.
  • Confirm fill price, quantity, fees, and order status.

Example

A buy limit at 50 can fill at 50 or lower, but it may never execute. It is not a promise that the investment is worth 50.

4

True transaction cost

The economic cost can include commission, spread, FX conversion, taxes, fund expenses, and opportunity cost.

  • Check your broker’s fee schedule and FX markup.
  • Avoid letting ‘commission-free’ imply cost-free.
  • Keep contract notes or confirmations for reconciliation and tax records.
▶

Try it yourself · no real money

Test a limit order

Set the side, live market price, and your limit. See the trade-off between controlling price and getting an execution.

Order status

Waiting for price

The buy waits because the market has not reached your limit.

A limit controls the worst acceptable price, not whether or when the trade happens. Real markets also have spreads, partial fills, gaps, and changing quotes.

Market order: prioritizes execution.
Limit order: prioritizes price.
Neither fixes a weak investment decision.

Knowledge check

You care more about the maximum purchase price than immediate execution. Which order most directly expresses that?

Use the framework, not a formula. This material is general education. Suitability, taxes, products, and investor protections depend on your circumstances and country.
Next module →